CIPS Commissioned PSP to Develop Supply Management responsive website

Portfolio Details

Details

  • Title: CIPS Commissioned PSP to Develop Supply Management responsive website
  • Categories: .NET, Bespoke Development, EPiServer, Response Web Design, Website Development
  • Company: The Chartered Institute of Procurement and Supply
  • Year: 2015

Description

In 2015 The Chartered Institute of Procurement & Supply engaged Haymarket Media Group, a specialist international media company, as a strategic partner to design, content write and publish its magazine Supply Management and deliver its global events portfolio. One of the outputs of this strategic contract was the need to design and develop a new global website to sit alongside the printed version of Supply Management. For the first time it would also be integrated into the current CIPS.org website

Following the comprehensive review CIPS identified the following requirements for the new Supply Management website:

  • To develop the Supply Management website inside the main CIPS Website CMS using designs provided by Haymarket
  • Complete development of ‘Responsive’ pages for all areas of the new Supply Management site, to maximise reach and improve the user journey
  • Provide an extensive search facility that will search across both sites to drive traffic and promote a more complete offering
  • To create a single sign-on facility between the CIPS website and Supply Management to allow CIPS Members to sign in anywhere on either site and access member benefits
  • To migrate and integrity-check all existing Supply Management content ready for Go Live (approx. 18,000 pages)

Designs were completed and supplied by Haymarket.  PSP took these page designs and developed them within the existing EPiServer platform, including the development of fully responsive pages for a range of phone and tablet devices catering for users of Apple, Android and Windows-based operating systems.  Migration scripts were also written to bring across existing Supply Management content ready for Go Live in order to maintain and build upon the rich content already available and to maximise search engine optimisation.  Given the tight deadlines, being able to migrate over 18,000 pages between different Content Management Systems was a real success factor for the project which PSP delivered ensuring that the new website was bursting with News, Analysis and Opinion from the off.

Beyond the development, in line with PSP’s commitment to quality and their ISO recognition, a range of comprehensive test plans and user guides were created to support user-training, implementation and to ensure maximum buy-in from all stakeholder levels from the dedicated Editorial team through to CIPS’ Marketing Department and, most importantly, ensure the best possible customer experience for CIPS’ vast community of members.  

Overall the project was a huge success and following the launch in January 2016 early key website statistics already indicate an improved experience with total page views across the site up by 20% and the number of unique visitors to the website up by 27% when compared to the same period the previous year.

Benefits

  • New, modern look and feel for Supply Management
  • A more complete and integrated offering from CIPS
  • To drive increased traffic through cross-promotion and integrated marketing communications
  • To provide a modern look and feel; to offer an improved user journey
  • To offer timely and relevant News, Opinion and Analysis to the mobile community

“Working to a tight project timetable PSP, our website development partner, took the outline designs from Haymarket and created the new fully responsive website on our EPiServer platform working with internal and external personnel to deliver data migration, testing, training and deployment.”

Rob Litawski, CIPS Digital Marketing Manager.

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