PSP designed and built a smooth finished site showcasing the South Holland Business Awards, providing extensive details on the nature of the awards, the award categories and all event sponsors. It was also important to ensure there was plenty of exposure on the previous years’ winners to help local businesses maximise publicity of their tremendous achievements.
PSP also created a downloadable application form for entry into the awards themselves to provide businesses in the local area an easy route to apply and increase the number of applications for each individual award. In addition PSP also created a downloadable booking form to enable businesses to book tables or reserve seats at the awards with the view to increasing the turnout, and ultimately enjoy greater exposure for all those involved in this growing annual event.
The landing page of the website offers users with the chance to view a slideshow of images taken at the 2015 awards night to give a real feel to the local businesses of what to expect at the forthcoming event. Images covered everything from the decoration of the room, the fantastic catering offering and, most importantly, the winners and attendees themselves.
The site was developed to be user friendly and is easy to navigate around, offering visitors a better experience and allowing them to easily access the information they are looking for.
The key benefits for launching the new site include:
- Showcase the event, increase exposure
- Increase traffic to maximise table bookings and event/award sponsorship
- Increased interest in award nominations with downloadable application form
- Professional look and feel
- Responsive web design providing users with a more flexible approach to viewing the site on a range of devices, including phones and tablets